Keon Coleman

Keon Coleman is shaping up to be a really intriguing pick for the 2025 fantasy football season. Despite a somewhat disappointing rookie year, where he had to miss four games due to a wrist injury, Coleman has a lot of potential in the Buffalo Bills' offense. He was drafted as the 33rd overall pick in 2024, highlighting his athleticism and size—standing at 6'4" and weighing 215 pounds. Even though his rookie year production was limited, Coleman showed flashes of brilliance, particularly as a deep threat with a high average depth of target (aDOT) of 15.3 yards.

Coleman's 2024 season drew mixed reviews, with a low catch rate of 50.9% but impressive deep ball numbers, including 12 catches of 20 yards or more and four long bombs. His role as a deep threat is promising, and he could see more targets in his sophomore season. However, the addition of Josh Palmer might slightly complicate things, as Palmer excelled in man coverage, which was Coleman's primary role last year. Still, Coleman's size and ability to win jump balls make him a valuable asset in the Bills' passing game.

One of the key things to watch for with Coleman is how he adapts to facing zone coverage. Despite struggling against zone last year, he showed a surprisingly high catch rate of 69.6% and explosive play rate of 34.8% when facing it, which was better than his performance against man coverage. This could bode well for an offense that expects to see a lot of zone defenses, especially with Josh Allen's ability to rush. If Coleman can capitalize on these opportunities, he could deliver some exciting numbers for fantasy owners.

In terms of drafting Coleman, he's generally going around the 100th pick in fantasy drafts, making him a low-risk, high-reward pick in the middle rounds. Some analysts view him as a potential sleeper, especially if he can improve his release and route running skills to command more targets. Overall, while there are risks, Coleman's physical tools and the Bills' potent offense make him an attractive choice for those looking to grab a sleeper in the later rounds.

Updated 08/23/2025